When I first saw this ad, I was disgusted. This not only portrays the woman as weaker and inferior to men, It portrays the man as a the dominating power. It insinuates that the men are going to use their dominating power to take advantage of the woman. What kind of picture does this paint to Dolce and Gabbana shoppers or even people passing by viewing the advertisement. Not only is Dolce and Gabbana a primarily women bought brand but it shows that obviously the women continuing to buy the products are supporting a brand that is advertising using the weaknesses of women. There is no text within this advertisement but but I believe that's even worse. They are just leaving it for your imagination to make up what you think the ad is trying to say. Obviously, we all no what it is insinuating. It just disgusts me that this ad was actually thought up and mass produced in order to sell clothes. I don't think it has much to do with clothes at all, it just shows the male dominance the men continue to hold over women. If we continue to have ads like this, women will all ways be thought of as just a piece of meat that men can take advantage of.
In Response to the readings...
In the Beauty Myth Chapter online, Wolf shows how although women are gaining more power in the work place and in the world itself, we are still plagued by the beauty and image insecurities. Wolf talks about how women images are used to beat down our ultimate fight for equal rights. Women's images and jealousies are ultimately breaking up our unity. We have become so jealous of the pages we see in the magazines, of the images we view of tv, that we forget that most of these are merely just photoshopped creations meant to make the perfect women. That women just doesn't exist in real life. Although I fall into this trap everyday, I have to remember that I am my own person, I can't be like anyone else. I need to own my own faults and be proud the body that God has gifted me with. It is hard in this day and age but if women can overcome this, we can no longer be taken advantage of by our own sex.
No comments:
Post a Comment